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Just as we act differently at frat
houses and family reunions, we adjust our behavior online according
to what we see around us. Instagram got people to share gorgeous
photographs by initially seeding
the app with a small community of
artists and designers. If we reward
people posting nasty things with
our attention — and we do — that
becomes the acceptable standard.
Pundits have raised concerns
that the Internet’s hyper-personalization might lead to a “filte