JOEL KOWSKY/BLOOMBERG VIA GETTY IMAGES
BREATHING
FIRE
me,” Reed said. “How do I activate
those people to tell me more?’”
Reed said there was a web-centric ethic that drove not only the
campaign’s digital and social media
strategy, but also its ground game,
communications and fundraising.
“If there’s anything that the
Internet is, it’s about democratizing resources, right? It’s giving
everyone access to all the information,” Reed said. “Like look
at Wikipedia. My first job out of
college was World Book. World
HUFFINGTON
01.20.13
Book you paid for access. Britannica, you paid for access.
They opened it up. And not only
that, they controlled what you had
access to and what the truth was.
Wikipedia was just like, ‘Let’s just
let everyone do it. Everyone has
access, eve