Huffington Magazine Issue 32 | Page 49

JOEL KOWSKY/BLOOMBERG VIA GETTY IMAGES BREATHING FIRE me,” Reed said. “How do I activate those people to tell me more?’” Reed said there was a web-centric ethic that drove not only the campaign’s digital and social media strategy, but also its ground game, communications and fundraising. “If there’s anything that the Internet is, it’s about democratizing resources, right? It’s giving everyone access to all the information,” Reed said. “Like look at Wikipedia. My first job out of college was World Book. World HUFFINGTON 01.20.13 Book you paid for access. Britannica, you paid for access. They opened it up. And not only that, they controlled what you had access to and what the truth was. Wikipedia was just like, ‘Let’s just let everyone do it. Everyone has access, eve