Huffington Magazine Issue 26 | Page 29

Voices that should stop the craziness. Well, that may not help. About 12 months ago an Austrian student named Max Schrems asked Facebook for a record of all personal data they held on him. He received 1,222 pages of it on DVDs, and much of it was information that he thought he had deleted. Austria and much of Europe’s data storage laws are very tight about historical data and ownership. He thought that data should be deleted when he deleted it. So do many other people these days. Jaron Lanier, an Internet pioneer from the early 1990s, talks about a “social contract” where the new “open data culture” and thinking that “information wants to be free” have produced a destructive new social contract. The basic idea of this contract is that authors, journalists, musicians and artists are encouraged to treat the fruits of their intellects and imaginations as fragments to be given without pay to the hive mind. Reciprocity takes the form of self-promotion. Culture is to become precisely nothing but advertising. This is what we have become, and we are responsible for stopping it. If we choose to partake then we NIKOLAS BADMINTON HUFFINGTON 12.09.12 need to stop complaining and get into bed with every large brand that markets relentlessly to us. I have written this piece with full knowledge that my contributions to my social network have an impact on me and those around me. I know I will be targeted with ads on social networks and I learn much about myself Culture is to become precisely nothing but advertising. This is what we have become, and we are responsible for stopping it.” from that (mostly that targeting is pretty useless). I implore you to ask yourself, “am I fully aware of what my actions mean?” and if not then please try and make sense of the terms and conditions of the numerous social networks you belong to. One should choose wisely what one shares and accept the fate one has chosen. If you take the higher ground and choose more traditional methods of communication then I applaud you and support you in your digital detox.