HUFFINGTON
10.28.12
THE HELP
pany designed a nautical themed
nursery for Campos-Yatzkan, a
surprise gift from her husband.
Monica Burgos-Valdes, the
executive baby planner at Tutti
Bambini, says that the year-old
maternity concierge operation has
brought in about 25 clients so far.
The market extends beyond the
borders of well-heeled cities like
New York. Melissa Moog, with
the International Baby Planner
Association cites members who
are running their own maternity
concierge and baby planning businesses in 20 different states.
For $75 to $115 an hour, Burgos-Valdes finds nannies, night
nurses and lactation consultants,
all the while planning baby showers, designing nurseries and telling parents which products should
be avoided due to recalls. Her clients, she says, tend to be “working moms” who “don’t have time
for all the little things that having
a baby encompasses.”
By extension, these mothers are putting substantial trust
in their service providers, and
in the idea that paying a high
enough price will guarantee
them the best stroller, the best
baby proofing services for their
homes, or even something as
“I’VE HEARD PEOPLE
SAY THIS KIND OF
BUSINESS IS FOR THE
1 PERCENT. WE’RE
BREAKING DOWN
THAT WALL.”
crucial as a nanny referral.
In much the same way that people of a certain means are willing
to spend top-dollar on their children, Mitch Marrow who runs a
pet day care service, is working off
of the concept that they’ll do the
same for their pets. He recently
launched a pet concierge service
in 30 luxury apartment buildings
in Manhattan, with the operating
principle that no perk is too expensive to incorporate.
“It’s not a dollars and cents
type of relationship with our customer base,” says Marrow, a former NFL player and owner of The
Spot Experience.
For monthly fees starting at
$400 and going all the way up
to $1,500, residents can choose