HUFFINGTON
10.28.12
THE HELP
in managing the boutique gym
circuit, which includes studios
like FlyWheel, SoulCycle, Barry’s
Bootcamp and Pure Yoga.
“It’s kind of a daunting process to get into some of these
prime-time classes,” says Martin,
who started out by managing the
workout schedules of her friends.
“They would ask me, ‘What instructors are good? How early do I
have to get there?’ It comes down
to the basic things of, like, what
do you wear to a spin class?”
Martin refuses to disclose her
fees, or even a range, claiming it’s
impossible to know what any hypothetical client would have to
pay because her services are just
that individualized. But all the
clients Martin works with have
enough money where they don’t
need to budget for her services.
Many of those clients are friends
of friends who pay three digits a
month on top of their gym costs.
In exchange, Martin might create a personalized regimen, make
wake-up calls, or have a car service outside a client’s door in
the morning. She also might take
classes alongside her clients.
One rainy Friday morning last
month, for example, Martin and
Dalton-Brush met in Chelsea and
“WE’RE JUST OVERWHELMED BY INFORMATION. PEOPLE
WILL PAY TO WHITTLE
DOWN 200 CHOICES
DOWN TO 20.”
took a 9:30 a.m. circuit training
class at Barry’s Bootcamp, followed by a 10:30 a.m. spinning
class at FlyWheel.
Classes at Barry’s and FlyWheel feature marquee instructors at the front of the room, so
Martin’s presence is supplemental: she might tweak a client’s
form if need be, but on this day
at least, she functioned mostly
as moral support by running on
the treadmill next to DaltonBrush and shouting out the occasional, “Woo!”
“Now I’m being held accountable,” says Dalton-Brush. “It’s
definitely a cheerleading thing.”
If Dalton-Brush wasn’t scheduled to meet Martin at Barry’s
that morning, she says there’s