Hubba's Health & Wellness Magazine - Summer/Autumn 2016 (live) | Page 29

Sports Nutrition With the consumer base expansion pushing this category into more mass retailers, the global sports nutrition market is projected to grow from $30B in 2013 to $52.5B in 2020. As the category evolves from serving athletes to casual and active lifestyle consumers, demand for protein, cleaner and more niche products is growing and we believe these 5 products are well positioned to take advantage of this flourishing fitness trend. 29