Hubba's Health & Wellness Magazine - Summer/Autumn 2016 (live) | Page 17

Vitamins & Minerals As of 2015, a whopping 73% of 25-34 year olds and 88% of adults 65+ are taking a vitamin or mineral supplement regularly. As we face this ever increasingly health conscious consumer base and aging population, consumers are now expecting to find quality products in their grocery aisles that can help their cognitive and physical health. Check out the next 5 products to see how you too can take a chunk out of this $27B market. 17