Featured Influencer
Are there any interesting
trends you are seeing in the
health and wellness space
recently?
Bone broth and collagen are
pretty hot now, and ketogenic
diets seem to be picking
up speed.
Are there any products you
feel are mis-guiding consumers when they are trying to
make healthy choices?
“Fat free” and “low fat” are two
that come most prominently to
mind. Typically, unless you’re
talking about the produce aisle,
they just mean “high in sugar.”
The clean food
and healthy living
movement is here
to stay, whether
it keeps the name
paleo or not
What advice would you give a
first time founder of a health
and wellness company to
watch for when launching?
These days brand equity is
everything. It’s very difficult
to compete on price or
margin alone, especially in
commoditized products, so
you need to offer something
no one else can offer and then
establish credibility and trust
with your customers.
16
Mark Sisson
Mark is a former elite endurance
athlete who has made health
and fitness his life’s work. Since
trading in his pro-running shoes
26 years ago, he’s written a
series of best-selling health
and fitness books, designed
natural state-of-the-art,
health-enhancing nutritional
supplements and educational
diet and exercise systems, and
has published Mark’sDailyApple.
com, the world’s most popular
ancestral health website.
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See full interview at:
http://hubb.ly/marksisson