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HTT 210 Week 2 Assignment: Travel Marketing Brochure
(UOP)

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Due Date: Day 7 [post to the Individual forum]
In order to plan a trip for your target group in Week Nine, you must
market potential vacation destinations and activities that appeal to
them. Appeal is based on the demographics and motivational
characteristics of your group. Resources: Ch. 3 of Travel and
Tourism: An Industry Primer, HP Web site, Appendix C, and Tri-fold
Brochure Template
Select a target group for whom you plan a trip in your final project.
Write a 200- to 300-word summary describing your target group.
Include a description of the following characteristics:
o Motive for traveling (See Table 3.1, p. 67)
o Age group (See Table 3.2, p. 69)
o Household income (See Table 3.3, p. 71)
o Lifestyle dimension (See Table 3.4, p. 76)
o Psychographics (See Table 3.5, p. 81) Include examples of
destinations and activities that appeal to your target group based upon
their characteristics.
Read the Determine Your Hook, Gather Your Facts section and the
Use Graphics, Color, and Contrast section of the HP Web site at
http://h71036.www7.hp.com/hho/cache/345076-0-0-225121.html?jumpid=reg_R1002_USEN to learn about the components
included in a brochure.
Create a travel marketing brochure based on the components
described on the HP Web site.
o Remember the brochure must grab the target group’s attention. Try
to convince your target group to take a vacation based on their