A CULTURE OF
INTRAPRENEURSHIP ENCOURAGES CREATIVITY
ACCOMODATES
MISTAKES
Intra-Entrepreneurial Cuture The New Way Forward
Are we ready to be
disrupted from within
to avoid disruption
from beyond?
I
ntrapreneurship is a term used to describe entrepreneurial activities taken up by employees
within an organization during the course of their employment for the benefit of their employer.
Similar to an Entrepreneur, an intrapreneur is capable of spotting an opportunity in the market
and works towards exploiting the same for the benefit of the firm, on his own or as a small
group. Such initiatives can enable organizations to sustain their competitive advantage in business settings that are increasingly being characterised as uncertain.
One of the biggest challenges for HR managers nowadays is to crack the code of retaining
high performing competitive individuals. Intrapreneurship emerges as strong anti-dote for
this conundrum. Intrapreneurial individuals highly value independence to work and recognition/rewards for their achievements. They like challenges and prefer to keep themselves busy
in solving newer and more complex issues that bother the business. They find fulfilment in
accomplishing tasks that have never been tried before (at all or in the context of the business)
and claiming recognition for their achievement not just in monetary terms but in terms of more
opportunity and more autonomy to work as an Intrapreneur. In a poetic sense, Intrapreneurs
are the counter-force nursed by firms to counter the onslaught of disruptive entrepreneurs
backed by venture capitalists in a flat business world.
4 • Designfreebies Magazine • www.designfreebies.org