Some of the most innovative ways to foster collaboration across
an enterprise includes blogging, Microblogging(Twitter), Expert
Diaries, communities of practice, video instruction and training
through vitual world.
IBM is one such company which conducts employee orientation
and mentoring in a simulated computer world by making use of
virtual mentoring relationships as well as expedite orientation
enabling new IBM employees to mingle, interact and share ideas
in the virtual world before their first day on the job.
importantly a happy workforce.
Why Companies
use Social Media
Nestlé objective is to crowd-source innovation ideas from
employees across the world so as to enable internal knowledge
sharing. Another example is Marsh Inc., a global risk management firm which uses blogs internally for training.
Access to huge talent pool
irrespective of geographical
location
To look at the candidate’s
personality and to know them
better.
Helps develop relationship with
candidates over a time period
Reduces recruiter’s personal bias
Saves recruitment cost
Give candidates a look into the
company.
CHALLENGES:
The use of social media at workplace has its own set of challenges.
The foremost challenge of using social media is the risk involved
in dealing with data security and privacy issues. However, it can
be controlled by implementing proper set of social guidelines
in company policies. Another challenge is to bring congruency
in multi generations existing in one workplace. So before implementing the use of social media the unique perspectives and
needs of your entire workforce has to be considered. Apart from
this organizations also need to focus on developing in-house
talent to manage and cultivate its own participation on social
networks. This can be done by imparting suitable training to
employees. I believe with proper strategies organizations can
greatly leverage social media to create an engaging and most
23 • Designfreebies Magazine • www.designfreebies.org
- Richa Gupta
FORE School of Management