2. REWARDS & RECOGNITION
Rewarding and recognizing employees
has been made more effective through the
use of social media and social media tools.
Companies have realized that public recognition of employees through social media can
lead to great work motivation as well as feeling of pride in working with the organization.
For an individual it’s a great feeling to earn
something tangible that can be shared with
friends and families. It also encourages peerto-peer acknowledgement, helps executives
reach their employees and hence serves as an
effective tool to reward staff and boost morale.
Some of the best practices of employee recognition through social media are:
• Highlighting employee achievements on
Facebook by tagging employee pictures receiving an award or by promoting their stories of
accomplishments. Avi Spl is one such company
that uses their Facebook page to recognize
employees.
• Second is by creating hashtag for all employee recognition tweets so that Twitter groups
them together for easy search. Deloitte makes
use of social media by letting employees share
their badges on Twitter, LinkedIn earned by
completing various training modules.
3. EMPLOYEE COMMUNICATION
Social media has given employers a way to
spread the word as well as a way to channel employee comments by shifting patterns
of communication, from being one-way to
being multi-way. Some organizations use corporate Facebook page to communicate new
programs or policies to their employees. While
others make use of corporate blog or video
22 • Designfreebies Magazine • www.designfreebies.org
sharing to keep employees around the world
engaged. It is seen by them as an excellent tool
for quickly disseminating information related
to organization and lets everyone feel involved
and connected. Some such companies using
social media for internal communication are
Dell, Nokia & Nestle.
Dell objective is to make employees more
productive and to interact more easily and
frequently particularly when they are working remotely and around the globe. It enables
employees to follow their leaders’ updates
and interact with them on an open platform
thereby increasing engagement.
The idea of the Nokia Social Media
Communications is to encourage the use of
social media internally to bring out the company’s unique authentic voice and to engage
in social media externally on behalf of Nokia
contributing to product and service announcements.
4. LEARNING AND DEVELOPMENT
Another application of social media lies in
learning & development of em