How To Win Tourism Awards Win Kit Aug. 2015 | Page 28

Evidence is vital
Evidence is persuasive for the judges
Use comments from guests or business statistics
Include measurable outcomes such as increased revenue
How will your evidence help you be compared favourably
with other entrants?
• Make your evidence coherent, relevant and presented
attractively
• Can you include evidence of your businesses
acting as an ambassador for your town, county,
or region?
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