How To Sell Your Home For More - Stewart & Jethro Reed | Page 144

How To Sell Your Home For More

How To Sell Your Home For More

Every day , real estate agents who follow no procedure or proven success path are hired to sell a property . With little understanding or appreciation for the mechanics and principles of effective marketing , they simply list a home at a price and then nag the seller into reducing the price when they can ’ t find a buyer . This causes any number of problems , but the overall result for the seller is usually a reduced contract selling price . Pricing strategy , days-on-market , presentation and marketing are all key ingredients to a great result but usually neglected by a non-trained or inexperienced rookie .
If I decided to sell my car tomorrow , I would go to an online market place and by comparing the asking price of similar vehicles , establish an accurate estimate of my likely selling figure . But it ’ s much harder to do this with property . We may be able to estimate a general range but with real estate , there are so many more variables to consider . Also , it ’ s unlikely there will be another property exactly the same , as each home has its variations and nuances .

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