Ray Wood
When it comes to selling real estate , we know that things are a little harder to define . We know that emotion will play an important role in the process and the way a buyer “ feels ” about a property will obviously influence how much they are prepared to pay . So while there can be no guarantees , there is the opportunity to employ proven strategies to influence the result . This book is exclusively dedicated to that goal .
The real estate industry has one of the highest personnel turnover rates of any profession . I believe this is because newcomers are often poorly chosen then poorly trained . In fact , many rookies receive little or no training , leaving property sellers at the mercy of incompetence .
The real estate industry has to accept responsibility here . Somewhere along the way , the selling process became a little fuzzy and unclear . With cyclical “ surges ” of newcomers entering the industry , training and education tends to take a back seat to volume selling .
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