HOW TO MAKE WEALTH IN CASSAVA FARMING BUSINESS HOW TO MAKE WEALTH IN CASSAVA FARMING BUSINESS | Page 51
A COMPREHENSIVE & PRACTICAL GUIDE ON HOW TO START CASSAVA FARMING & PROCESSING BUSINESS
By: Micheal B. O.
LOOK FOR COMPLEMENTARY BUSINESSES
Teaming up with another business or two is a great way to expand your reach, ease your
overhead costs and workload, and benefit all of your businesses. Look for businesses who are
selling products which are different than yours but still complementary to what you are
selling. For instance, if you sell woman’s attire you might want to team up with companies
selling make-up, jewelry, or shoes.
PROMOTE YOUR BRAND
An important aspect of being memorable is creating a brand. Your logo, URL, graphics, ads,
and product packaging are all important parts of creating a unified and memorable business
brand. They should also represent you and your target audience, so do your best to select a
logo and business name which best represent the image you wish to portray.
EXPAND YOUR PRODUCT BASE
If you’ve treated your existing customers right, they should be easy to sell to again. Add new
products or features to keep them interested and engaged.
USE CUTTING-EDGE TECHNOLOGY
While traditional methods will still appeal to many people, many others prefer new and
updated marketing strategies. Do you have a phone number on your website? Let people know
that they can text you as well as call. Be active on social media sites. Having videos on your
site makes Google happy and also helps you grab the attention of more of your audience.
Make videos to inform, instruct, and even entertain your customers.
Finally, remember that it’s okay to start out slowly. You don’t need to do everything all at
once. Build a strong foundation first, and pace yourself so that you don’t face burnout from
doing too much. Working hard is important, but it’s okay to take breaks and be realistic about
how much you can accomplish.
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