A COMPREHENSIVE & PRACTICAL GUIDE ON HOW TO START CASSAVA FARMING & PROCESSING BUSINESS By: Micheal B. O. MARKETING TIPS FOR CASSAVA FARMING BUSINESS
Whether you’ re just beginning to set up the business or whether you have an established business you want to grow, marketing is an important aspect of gaining and retaining customers. Here are some things to keep in mind while establishing or expanding your business.
KNOW YOUR AUDIENCE / CONSUMER Before you begin marketing, it’ s very important to know what your target audience is so that your promotions and advertisements can be more effective. Are they young or old? Trendy or traditional? Male, female, or both? What issues are they struggling with? What are their interests and goals? Figuring out these aspects will help you know where and when to launch your campaign.
HIGHLIGHT YOUR PRODUCT’ S BENEFITS It’ s easy to list a product technical specifications and dimensions without really explaining why these aspects are helpful and beneficial. But to be effective, it’ s very important to explain why your product will make life better for your customers. Go ahead and tell people that your product is made with special, premium materials but then be sure to add that this means that it will work better and last longer because of the high-quality.
CREATE BUZZ While you should always strive to gain your customer’ s trust through professionalism, this doesn’ t mean that you can’ t stand out from the crowd. Be creative and unique, and don’ t be afraid to make bold statements. Create content which will compel people to talk about you and your marketing campaign, and do your best to be memorable.
TREAT YOUR CUSTOMERS LIKE( ROYAL) Be honest and forthright about your product. Sell it at a reasonable price. Listen to your customer’ s feedback and adapt your business or products as needed. When you make your customer feel valued and important, they are far more likely to return or to recommend you to their friends.
OFFER PROMOTIONAL PRODUCTS One easy way to help people remember your brand and products is by giving away promotional items. This is a technique which has been used long before the Internet arrived, and you can likely recall many times where you walked into a business, bank or other place and ended up with a complimentary pen or other small item. For online businesses, offering free stuff or discounts is a great way to reward your customers and give them reason to buy from you again.
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