Step 3 : Set up Your Marketing
It is important that you identify keywords and phrases that your potential customers would use in search . To help with that , and with building up a collection of long-tail keywords , try the excellent Answer the Public . All these tools allow you to filter your results , or customize the query by the search engine , or country .
Having a good understanding of which keywords your potential customers use is not only important for general SEO , but also for paid marketing , which we will cover later .
Content Marketing
Google considers around 200 factors when determining a website ’ s rank on search engine result pages ( SERP ). Two of those factors are the recency of content updates and the usefulness or quality of the content . And content marketing is about marketing your business by frequently sharing useful content with your audience . When done right , content marketing not only boosts your businesses visibility in search results but also helps establish you as a trustworthy authority within your industry .
Great content not only answers your customer ’ s questions before they have asked them , it also – without asking – encourages them to share it , bringing your business additional exposure with minimal effort . But without a strategy , your content marketing will be a miss , rather than a hit .
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