Step 3: Set up Your Marketing
It is important that you identify keywords and phrases that your potential customers would use in search. To help with that, and with building up a collection of long-tail keywords, try the excellent Answer the Public. All these tools allow you to filter your results, or customize the query by the search engine, or country.
Having a good understanding of which keywords your potential customers use is not only important for general SEO, but also for paid marketing, which we will cover later.
Content Marketing
Google considers around 200 factors when determining a website’ s rank on search engine result pages( SERP). Two of those factors are the recency of content updates and the usefulness or quality of the content. And content marketing is about marketing your business by frequently sharing useful content with your audience. When done right, content marketing not only boosts your businesses visibility in search results but also helps establish you as a trustworthy authority within your industry.
Great content not only answers your customer’ s questions before they have asked them, it also – without asking – encourages them to share it, bringing your business additional exposure with minimal effort. But without a strategy, your content marketing will be a miss, rather than a hit.
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