Step 3 : Set up Your Marketing
Attracting backlinks from other websites requires more effort , but will be easier once you build up a good catalog of content ( see Content Marketing ). In the beginning , you may want to :
• Ask your clients to add a link to your site on their website ,
• Identify and then contact influencers in your industry , via social media and blogs ,
• Get your business listed on relevant local online directories
The keyword element of SEO has also changed over the years . Our fractured search queries of the past have shifted to more semantic queries , so while individual words and phrases are still important , it is also essential to look at the inclusion of long-tail keywords .
Identify suitable keywords by using tools such as the Google Keyword Planner ( free ), Keyword Tool ( free with limited options , Pro from $ 48 / month ), or Moz Pro ( from $ 99 / month ).
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