Step 3: Set up Your Marketing
Attracting backlinks from other websites requires more effort, but will be easier once you build up a good catalog of content( see Content Marketing). In the beginning, you may want to:
• Ask your clients to add a link to your site on their website,
• Identify and then contact influencers in your industry, via social media and blogs,
• Get your business listed on relevant local online directories
The keyword element of SEO has also changed over the years. Our fractured search queries of the past have shifted to more semantic queries, so while individual words and phrases are still important, it is also essential to look at the inclusion of long-tail keywords.
Identify suitable keywords by using tools such as the Google Keyword Planner( free), Keyword Tool( free with limited options, Pro from $ 48 / month), or Moz Pro( from $ 99 / month).
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