Step 2: Build a Website
There is little reason for any business in the 21st century not to have a website, but it is unthinkable for any business promoting a digital product or service to not have a website. Modern website builder platforms make it easy – and affordable – for anyone to design and host a professional looking website. Unless you are quite comfortable designing and hosting your own website, you could consider any of the following:
Whether you decide to host and design your website yourself or use a website builder platform, it is important that your website looks professional, and be accessible on mobile devices. Aside from that, your website should include the following:
• Your offer- details of what it is you’ re providing should be prominent on your site.
• An‘ About’ section- introduce who you are, your background and any relevent information about the company itself.
• Pricing- make sure this is easy to find, nobody wants to have to search for this, or worse, get in contact just to know your price.
• Examples and Customer Testimonials- you won’ t be able to inlcude this at first, but plan to include it down the line.
• Contact Information- make sure it’ s easy enough to contact you.
• Lead Capture Form- these are easy to set up with tools like SumoMe and Hello Bar.
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