Step 1: Choose a Differentiator
Identify up to five local app development services in your area, and if there aren’ t any, then expand the area you are looking in. Now make a list of the services they offer, relating to app development for businesses. Look at the following:
Do they offer different packages, and if so, what does each include?
• What is their pricing structure?
• What features do they offer with their product( s)?
• Do they offer any form of after-sales support?
Compare this to your own product, pricing, etc. and highlight where you are different. Rank them according to how much of a positive benefit they are to your potential customers. The one that offers the most benefit to your customers is your differentiator. The three most important factors to consider when evaluating your differentiator are:
• Is it true? Don’ t make anything up, and don’ t resort to negative marketing by lying about your competitors.
• Is it provable? This leads on from the first point; your differentiator must be demonstrably true.
• Is it valuable to potential clients?
Price is not a differentiator, and if there is no way to differentiate yourself from your competitors on features or service, do it by focusing on businesses of a certain size, or within a certain industry.
AppInstitute | How to Make a Six-Figure Income Selling Apps Page 2