How to leverage Instagram for brand sponsorship how-to-leverage-instagram-for-brand-sponsorship | Page 4

Posting around 2 to 3 posts on a daily basis is a must:
It is always a good strategy to post on a regular basis on social media to help build your
consistency trust with your followers. It is also a great way to increase your visibility through IG
algorithms. It also promotes users to Instagram's “explore” page. So, it is highly recommended
to post at least 2 to 3 images per day, which also need to be separated by a few hours in between.
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Let’s use an example to help you understand this. If you are posting a photo at around 12
pm, it is always good to wait until 3 pm before posting another photo. After then, you can
now post your next picture at 6 or 7 pm.
If you are not able to log on to IG every time to post due to other engagements, you can
just use some scheduling apps to queue up your posts around these optimal times, or
even to check out for future posts. One of such apps is Buffer.
This is crucial in maintaining an active Instagram presence even though you are not
personally active on the platform. You can just schedule your daily posts around 11am,
2pm, and 5pm or the variation of that at 12pm, 3pm and 6pm. But that doesn’t mean you
shouldn’t log on to your account at least daily to response to comments and feedbacks.
No matter what the solution is, to get your hands on the sponsorship of bigger brands, you have
to maintain an active posture on your Instagram account. After gaining quite some followers,
sponsors are likely to come for you in a smooth and steady way.
Cultivate your Instagram following:
Instagram bot is very frowned upon the account unfollowing other users. You can follow a few
hundreds users on Instagram in five minutes without any problem, but once you start unfollowing
these users for not following back or for not being active, you will trigger Instagram spam bots
that will limit your number of unfollows in that single operation. You will have to wait for a few
hours or a day to continue with that operation.
There are many Instagram tools that help with determining what users to follow and how you
should unfollow them, Twitly is a great resource to uncover the users who have not followed you
back on Instagram.
The goal is to follow those users who have followed at least one influencer in your niche to ensure
you are able to build your Instagram on a targeted strategy.
Become verified:
There is this general belief that brand influencers are those users that have been verified for the
Instagram platform. Once you have built your Instagram followers to a level, say 1000, and you