How to leverage Instagram for brand sponsorship how-to-leverage-instagram-for-brand-sponsorship | Page 3

Instagram business accounts have extra features or functionalities that
enable your account to be properly used for business purpose, including
an integration with your business Facebook page. You can add your
business phone number, address or category, and even have a
placement of your product catalogue on Instagram.
Posting pictures with consistent theme and style for exposure:
There are so many monthly active users on Instagram that doing something unique or different
to create your own trademark on the platform is not that straightforward. But being yourself and
portraying your true value is all that you need to care about.
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Establishing your very own brand on IG is the first step before getting to collaborate with
any brand for sponsorship. In that case, you need to present yourself with some very
quality high resolution photos as potential sponsors or followers will not want to be
associated with an unappealing, grainy or blurry IG account.
More so, more companies are becoming conscious about the quality of pictures on social
sharing as more of those are being shared on a daily basis. They are investing their money
in you to portray their products and services to your followers, so a blurry picture isn’t
the right way to do that. So, if your pictures are not of good quality, then you can count
on that as a big disadvantage to make sponsors want to give their deals to someone else,
there are always options for that on Instagram.
For example, you can upload pictures of more or less the same thing and then try to
maintain that unique style throughout your Instagram posts. It will help you to clarify your
brand to your followers what image you are trying to create and what they can expect
from your posts.
You can check some of the notable examples from the Instagram own blog themes. Some
of those are fitness, fashion, cats, travel and food. Sticking to the right and same theme
will help you convey yourself as an authority in your chosen field to your followers. And
that is how you increase the chances of getting yourself new sponsorships.
Trying to maintain one promising visual style may also help you to interest your account
with some select brands. For some brands, designs are everything. In that case, you have
to work hard in creating a proper color palettes for your images. For example, most of
your pictures might have featured yellows, oranges and pinks. With this, it is not clever
to use an image with loads of shadows and dark browns. You might even want to keep
grays out of the picture for visibility. Here is an infographic that shows you what a unique
color means for brands.