How to Expand Your Business Though Franchising 2014 | Page 20

3 Steps to
Speak to your franchise lawyer about your
franchise plans and team. Certain franchise
lawyers will have a program, a very affordable
program, where they will not only be available
for you during the development process, but also
after you launch. At my firm we have monthly
conference calls with our franchisor clients after
they launch. We also put our franchisors in touch
with each other. So, you need to know that there
is a network out there, and I can tell you as a
franchisor myself, franchisors do help each other
out by sharing experiences and advice.

STEP 3
Start Selling

The third step after you get started, put together
a franchise plan, set up your “management
team” (even if it is just you) and your franchise
development program is complete, is to start selling
franchises. During the sales process, you need to
remember that starting slow is better than fast,
and when you sell a franchise, you need to ensure
that you can and will support those franchisees.
When I say support, I mean that you will provide
them with initial training, be available to answer
their questions, provide them with marketing
materials, review what they are doing, and ensure
that they are taking the right steps. If you do that,
and you create one or two successful franchisees,
what I can tell you is that you are going to see
other growth opportunities, you are going to see
demand for your franchise, and along the way, you
should be continuously improving and expanding
your franchise system as a whole.
15 • THE INTERNICOLA LAW FIRM, P.C.

1

Develop a Franchise
Compliance Program and work
with an experienced franchise
lawyer who has a plan.

This stage is critical as the