How to Expand Your Business Though Franchising 2014 | Page 18

Why Franchising Is Achievable For
Your Business:
With the right perspective and approach, franchising is
well within reach for you and your business. It is. A big
misconception that many have or use as an excuse is that
“franchising is too complex” or that “it is too difficult to
franchise my business.” Going back to one of my initial points
is that you need to adopt the right perspective where you
understand franchising for what it really is: “a business model
for the expansion and growth of your business.”

The Legal Issues Behind Franchising.
Now lets deal with the “regulatory” and “legal issues”. To gain
access to this business expansion model - franchising - it just so
happens that franchising is a regulated industry. The franchise
development process will require the development and
preparation of certain disclosure documents and registrations,
but I can tell you that this process, if approached properly, is
very manageable and can even work to your advantage. Our
legal team - my team - works with clients everyday developing
FDD’s, franchise systems, solving disclosure issues and working
to educate and equip our clients with information and a solid
game plan for achieving franchise success. Along the way
what you should find is that the franchise laws are actually not
that complex when you plan properly and you follow a system.

What you will also find is that you can turn
these franchise laws to your advantage. What
do I mean by this? Well, you know and I know that in our society
there are lawsuits every day, everyone is suing someone over
something whether it makes sense of not (pathetic actually).
Well, with franchising, the important factor you need to know
is that once you comply with the franchise laws, prepare your
disclosures, maintain updated disclosures and follow a system,
you will be actually creating legal protection for your business
because when you compy with the FDD disclosure obligations,
it actually becomes more difficult for franchisees to sue you.
So if you take the right steps, you can turn those franchise laws
into an asset that creates certainly for your business.
13 • THE INTERNICOLA LAW FIRM, P.C.

FACT OR FICTION?
IT WILL COST $100,000 TO FRANCHISE
YOUR BUSINESS.
A common misconception is that it should cost you $100,000.00
to franchise your business. Every business is different but
if you have the right expectations, the expenses associated
with franchising your business should be reasonable and
manageable. In the franchise industry, when it comes to
franchising we have seen and heard about a broad spectrum
of franchising estimates ranging from the impossibly low to
in excess of $150,000.00. That is, some are told it will take
#100,000 to franchise their business. If you have the right
perspective, this is just not the case. (Think $18,000 to $35,000,
but read below).
I have spoken to new franchisors who paid $100,000 and more
to “development companies” to have their business franchised
and I can tell you it was not the right thing for them (at least
the ones that contact me). Naturally, we offer what I believe
to be a very significant and affordable solution to the “how to
franchise my business” question. In these materials, you will
learn about my 90 Day Franchise Launch Program. Take a look
at this program and the benefits and numbers. I can t