How to Coach Yourself and Others Techniques For Coaching | Página 503

Creativity is expected to explode and to bring on the table a lot of
exciting new ideas. In the final phase the ideas are selected,
improved, combined and the group agree on a final working
solution.
Real life example:
Brainstorming is the only mind method taught in schools and
used on a large scale in continental Europe and overseas.
In the scholar environment influenced by marxism, a "collective"
process is always supposed to be more effective than an
individual one!
Along my career, I have participated to many brainstorming
sessions. I have never seen only one creative idea coming out
from all these meetings!
In fact, the association of words does not work because the
participants keep the control of their subconscious and fear to be
ridiculous or simply to show their true nature. Consequently, the
collective subconscious which should be the real motor of the
exercise remains mute. People just bring a shopping list of
conscious and reasonable ideas.
As we have explained in the history module (See global leader on
this site and click on history module), creativity is a solitary
work. New ideas are often difficult to communicate and other
people generally react by discouraging it: "it would not work, it's
a waste of time" and so on. When a group of people is involved,
the final product is mostly a consensus that uses old and proven
ideas. A consensus is quite the exact contrary of a creative idea.
Most discoveries are the work of one person. Of course large
project require teams. In fact these projects are broken down
into many small tasks and the best way to get creativity is to
entrust only one person for each task.

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