How to Coach Yourself and Others Techniques For Coaching | Page 502

-Then, imagine again your mental office and your advisors
-You are now ready for beginning a second round of your
creative session.
External readings
About preparation and incubation go to:
www.enchantedmind.com . Visit the entire site. You will find
some complementary explanations and a lot of interesting tests.
4-ILLUMINATION
We are now entering in the creative work and we expect to get
an illumination. I like this word "illumination" because most
often an innovative idea appears like a flash into your mind. It
causes a great excitement and a feeling of happiness and
pleasure.
We shall now review the different methods which are expected
to provide you with this illumination.
41-Brainstorming
Brainstorming implies a group of person. In your case, as you are
using creativity to get a new idea for starting your business, the
group could include some friends and relatives.
The principle of any brainstorming session is that participants
have to stimulate and inspire each other to create ideas. The
purpose is to tap the subconscious mind of the members: One
idea will suggest another idea trough the mechanism of
association.
Participants should feel unrestricted but the ideas should be
built on the ideas of others in order to facilitate the association
and to use the subconscious rather than a conscious discourse.
The more ideas, the better. None of the participants can criticize
to any of the ideas that are proposed.

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