How to Coach Yourself and Others Techniques For Coaching | Page 449

spotted this pure strip of land, hidden between two dunes, where the
light blue water glittered between the sun, with the softly murmuring
wide ocean caressing the white sandy shore below you in an eternally
repeated leisurely rising and falling flow of its white foamy waves.
8. Practice Anchoring
Emotions are associative; they get linked to particular stimuli, which
can later revive that emotion, even if there’s no logical connection
between the stimulus itself and the emotion.
Lots of people react very emotionally to certain old songs, because they
automatically connect these songs to a special moment in their life.
There are places, sounds, … that make us feel very good or sad,
depending on which experiences we associate them with. If you had a
truly positive experience with an Italian girl many years ago, you may
suddenly realize that you have become a lover of all things Italian and
maybe not even be able to remember or explain why.
In exactly the same way, you can “anchor” strong emotions, that is:
mark them and in this way link them to a touch, to a specific motion, to
a painting, to the starlit sky … in fact, to anything at all.


The stronger the emotion felt when the anchor is set, the stronger
the response will be when the anchor is “fired” later.



The more special and specific the anchor, the longer it will retain
its function.

Remember Jung’s Archetypes? People share a number of inner images.
Some are universal, most however culturally determined. The trigger
words that activate these images are nowadays called: powerwords.
When talking to women for instance, chances are you trigger a few
emotions when using these power expressions and words :
 it feels as if I loved you before I met you,
 as if I have always loved only you,
 as if I have been searching for you all my life

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