How to Coach Yourself and Others Techniques For Coaching | Page 448
Insert embedded commands
By inserting embedded commands, you may talk about anything but
simultaneously you will be programming the listener, “ordering” them
to like you, desire your product, accept your argumentation, …
An imbedded command is reinforced considerably when you use the
listener’s name to mark the begin of your command.
Use ambiguous words and expressions
light = not heavy, bright, told a lie,
below me = blow me
close off = clothes off
new direction = nude erection
come = cum
7. Stimulate Visualization
When you tell somebody not to think of an old gnome, not to imagine
his red pointed cap, not to think of his long white beard, nor of his high
boots and typical duds, … What happens ? They inevitably think of a
gnome anyway. To understand what you are saying, the listener has no
choice but to create in his mind some representation of an old gnome.
A handy way to make your listener think about or imagine
something, is to tell them
* not to think about it
* that there’s no such thing as …
* It is impossible to imagine …
Always remember: Whatever you describe, your listener will
visualize.
The more sensory details you include (colors, sounds, smells, feelings,
tastes, …), the stronger their response will be.
Use vivid descriptions to allow your listener to feel as if they are
directly experiencing what you describe, with all the emotions that
follow from that experience : When you talk about a beach, don’t just
refer to it as “a beach”, but tell how you walked up a hill and suddenly
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