How to Coach Yourself and Others Techniques For Coaching | Page 448

Insert embedded commands By inserting embedded commands, you may talk about anything but simultaneously you will be programming the listener, “ordering” them to like you, desire your product, accept your argumentation, … An imbedded command is reinforced considerably when you use the listener’s name to mark the begin of your command. Use ambiguous words and expressions light = not heavy, bright, told a lie, below me = blow me close off = clothes off new direction = nude erection come = cum 7. Stimulate Visualization When you tell somebody not to think of an old gnome, not to imagine his red pointed cap, not to think of his long white beard, nor of his high boots and typical duds, … What happens ? They inevitably think of a gnome anyway. To understand what you are saying, the listener has no choice but to create in his mind some representation of an old gnome. A handy way to make your listener think about or imagine something, is to tell them * not to think about it * that there’s no such thing as … * It is impossible to imagine … Always remember: Whatever you describe, your listener will visualize. The more sensory details you include (colors, sounds, smells, feelings, tastes, …), the stronger their response will be. Use vivid descriptions to allow your listener to feel as if they are directly experiencing what you describe, with all the emotions that follow from that experience : When you talk about a beach, don’t just refer to it as “a beach”, but tell how you walked up a hill and suddenly 756