How to Coach Yourself and Others Techniques For Coaching | Page 403

3.43 THE HUNGER ILLUSION
No, this intervention isn't (necessarily) about food. Dr George
Weinberg found a way to help us figure out why we do what we do.
Behaviors like binge drinking or seeking unavailable partners feel
automatic and are thought to have a mysterious origin, so we want to
know why.
Freud would say they have unconscious motivations that are blocked
from awareness. Such motivations may leak out in dreams, slips of the
tongue, hypnosis or free association. These standard tools of
psychoanalysis are fine, but they take time: you may have to wait for an
insightful dream or slip, and it can take a while for clients to get
comfortable with hypnosis or free association.
Enter the Hunger Illusion. According to the text: The person stopping
any habitual behavior becomes subject to an illusion, which
becomes pronounced as the impulse mounts to resume the habit. I
call it the Hunger Illusion.
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