How to Coach Yourself and Others Techniques For Coaching

MAGNIFY What to add? More time? Greater frequency? Stronger? Higher? Longer? Thicker? Extra value? Plus ingredient? Duplicate? Multiply? Exaggerate? MiNIFY What to subtract? Smaller? Condensed? Miniature? Lower? Shorter? Lighter? Omit? Streamline? Split up? Understate? SUBSTITUTE Who else instead? What else instead? Other ingredient? Other Material? Other process? Other power? Other place? Other approach? Other tone of voice? REARRANGE Interchange components? Other pattern? Other layout? Transpose cause and effect? Change sequence, pace or schedule? REVERSE Transpose positive and negative? How about opposites? Turn it backward? Turn it upside down? Reverse role? Change shoes? Turn tables? Turn other cheek? COMBINE How about a blend, an alloy, an assortment, an ensemble? Combine units? Combine purposes? Combine appeals? Combine ideas? Source: J.M. Higgins, “Innovate or evaporate: creative techniques for strategists”, Long Range Planning, Vol. 29, No 3, pp. 370-380, 1996 (reprinted from Alex Osborn, Applied Imagination, Charles Scribner’s & Sons, Inc., New York). http://www.urenio.org/tools/en/creativity.pdf http://www.squidoo.com/be-more-creative 465

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