How to Coach Yourself and Others How To Perform On The Job Coaching | Page 18
STEP NINE
Explore how a coaching approach can be used by staff at all levels with key stakeholders
Some companies using coaching skills to engage their customers, such as British Airways coaching
passengers on using self-check-in terminals, or a large auditing firm using coaching to work with
their key executives in their trainee companies. The public sector, meanwhile, has used coaching
skills to form more effective partnership working across agencies. Senior executives use coaching
skills to engage their investor community when they reveal their annual and half-yearly reports.
STEP TEN
Regularly review external and internal providers, and assess where the organisation is on its
coaching culture journey
Has the strategy produced the required shift in culture and helped the organisation achieve its goals?
This review needs to involve senior executives, HR leaders, and representatives from internal and
external coaching teams, and may require a facilitator.
Conclusion
Many business authors, such as David Clutterbuck and David Megginson, Alison Hardingham and
Janice Caplan have attempted to define a coaching culture.
While these definitions can usefully point to areas that the organisation may wish to address, the
dangers with all these definitions is that they either end up as a generic list of good managerial
practice or they predetermine a generic 'end-state'. Each journey needs to be uniquely defined for
each organisation travelling down this road.
These 10 steps can help an organisation use coaching for far larger gains than just personal
development. A coaching culture approach can deliver team and organisational learning, aid
effective cultural change, increase the engagement of staff and stakeholders in the enterprise of the
organisation and support the delivery of the core strategy. The journey has many benefits for those
companies who follow it through to the end, including embedding coaching in a way that will
survive cost cuts and major staff changes.
Source:
Peter Hawkins was joint founder and now chairman of Bath Consultancy Group, where he is also
director of coaching strategy and supervision. He has worked with many international organisations
co-designing and facilitating strategy reviews as well as major change and organisational
transformation projects. He is the co-author with Nick Smith of Coaching, Mentoring and
Organizational Consultancy: Supervision and Development (McGraw-Hill/Open University Press
2006).
For more information: www.bathconsultancygroup.com
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