How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 8

Power Source Self Assessment ..........................................133
Influence ..............................................................................143
1. RULE OF RECIPROCITY .....................................................144
2. COMMITMENT AND CONSISTENCY ...................................146
3. SOCIAL PROOF .................................................................148
4. LIKING .............................................................................150
5. AUTHORITY ......................................................................152
6. SCARCITY .........................................................................153
The Science of Persuasion - Summary .............................155
Techniques That Make You Powerful, Persua