How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 55

2.2.1 Source
The source of the communication is the sender, or for our purposes, you.
In order to be a good source, you need to be clear about the message that
you are sending. Do you know exactly what it is that you want to
persuade the other person to do? You'll also want to be sure you know
why it is that you are communicating. What result is it that you expect? If
you cannot answer these questions, you will be starting the
communication process with a high chance of failure.

2.2.2 Message
The message is simply the information that you want to communicate to
the other person. In the case of persuading or influencing another, it is the
information that you feel will make your case to the other person. Without
a message, there is no cause for communicating. If you cannot summarize
the information that you need to share, you aren't ready to begin the
process of influencing or persuading another.

2.2.3 Encoding
Encoding is the process of taking your message and transferring it into a
format that can be shared with another party. It's sort of like how
messages are sent via a fax. The information on the paper has to be
encoded, or prepared, before it can be sent to the other party. It has to be
sent in a format that the other party has the ability to decode or the
message will not be delivered.

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