How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 487

Checklists for Persuasive Writing
Persuasive texts come in many different forms. Some include
advertisements, letters, debates, articles and reports.
Their main purpose is to persuade the reader to see an argument from their
point of view and change their mind, buy or support something.
An introductory paragraph that states the argument
Each paragraph states a reason or opinion and then is followed by 2 or 3
pieces of evidence to support it.
Points out the arguments for and against
Has facts that support the evidence given
Ask the reader questions that encourages them to think
A strong concluding paragraph that sums up the main argument

Persuasive writing contains
Facts
Names, dates, statistics ( numbers) and quotes.

Opinions
What the writer thinks. These show:
Bias - when you have a personal interest in the cause you are writing
about.
Half truths – when facts are manipulated to suite the writers argument
(usually with bits left out)
Rhetorical questions – questions which pull at the readers heart strings and
make them think. ( they don’t need an answer back)
Emotive language –adjectives or adverbs “ cruelly captured”
Persuasive writing puts forward a point of view and tries to get the reader
to agree with it.
It is written in a forceful manner so that it can
win over the audience.

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