How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 446

Our Human Capacity to Resist Persuasion
Sometimes no matter how effective we are at persuading others to our
ideas or ways of thinking, every now and then we always seem to come
across a handful of common obstacles that impede our progress and
unfortunately drag the persuasive process beyond our control.
The following presents a list of common ways people resist persuasion.
Keep in mind that these are only minor obstacles, and that the solutions to
these challenges can be found within this article post.

Fear of Change or the Unknown
People resist persuasion because they’re afraid of change and the