How to Coach Yourself and Others How to Influence, Persuade and Motivate

product, service or knowledge you are offering. Your solution must emotionally, logically and effectively resolve the problem once and for all. Step 4: Maximize Gains & Minimize Losses Here your goal is to maximize the positive aspects of what you’re offering while at the same time minimizing any undesirable consequences that may result from this decision. You must also effectively subdue any resistance or doubt that may be lingering in your Victim’s mind. Utilizing a few Laws of Persuasion at this point may help you to gain the leverage you need to jump start the persuasive process. Step 5: Trigger Human Motivators Your major objective here is to trigger a handful of key Human Motivators discussed in the 2nd Branch of this IQ Matrix Mind Map. The more thoroughly this step is undertaken the greater your persuasive power will become. Step 6: Stimulate Future Imaginings of Fulfillment This stage is all about stimulating the Pleasure centers of the brain. Make your Victim feel secure in the knowledge that they are making the right decision and that this will solve all their problems and lead them to a life of happiness and fulfillment. Or something along those lines… Step 7: Provide a Powerful Guarantee Conclude the persuasive process by providing your Victim with a powerful guarantee that will give them security and peace of mind. 445

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