How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 427

Need for Significance
As we go about our lives, we continuously seek to feel important, unique
and Significant in one way or another. We do this by seeking to obtain
status, acknowledgment or praise for our efforts. We also obtain
Significance by achieving our goals, by learning new things or by simply
wearing the latest fashion styles and trends.

How can I persuade others by stimulating their
Need for Significance?

Need for Connection
While striving for a sense of Significance, we are at the same time driven
to connect with others, life and society in general. This type of
Connection can come in many forms including a Connection with God,
with other people, with nature, with groups, with pets, or even through
self-sacrifice that leads to caring for another person’s needs.
As we go about our days we attempt to manage a very delicate balance
between our need for Connection and our need for Significance. The
greater the balance between these two Needs, than the greater sense of
fulfillment and happiness we will experience in lives.

How can I persuade others by stimulating their
Need for Connection?

Need for Growth
In one way or another, we are seeking to experience a sense of Growth as
we progress through life. This Growth can be achieved by learning new
things, developing skills and talents, striving for betterment or simply
learning from our everyday experiences.

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