How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 421

Thinking Creatively
Creative thinking is an important component of persuasion that enables
us to persuade others in unique and clever ways. When, for one reason or
another, you are not making progress in persuading another person to your
way of thinking, than creativity will become your greatest ally. An ally
that will enable you to think outside the box, change your approach and
consequently unlock deep insights about the situation or the psychology
of the person you are attempting to persuade.

Ability to Solve Problems
The persuasive process is riddled with ever changing and transforming
challenges that can potentially stop you in your tracks. In such instances,
your ability to solve problems in an effective and efficient manner will
provide you with the necessary guidance to move you through the
persuasive process with far greater clarity of thought.

Social Skills
Effective persuasion involves a certain level of expertise in a number of
social skill areas. Each of these skills alone build on different levels and
aspects of persuasion that are essential to the persuasive process. Let’s
briefly take a look at each one of them and identify the levels of
persuasion they are targeting:

Public Speaking
Public Speaking is a persuasive tool that is utilized to great effect when
persuading groups of people through logical and emotional stories. It
provides us with the confidence and the presence that is required to
present our message effectively to more than one person at a time. Finally,
it also teaches us how to effectively project our voice through a room, and
how to present our message in a way that is understood by a variety of
people with differing social, cultural and educational backgrounds.

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