How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 373

Use Association to Persuade and Influence
The Rule of Association is a powerful tool in helping you influence and
persuade your audience. If used correctly, you will be able to create the
desired feelings, emotions, and behavior in your prospects. It is in this
way that you can use association to bring about the best experiences and
create a persuasive environment. Whatever your subject is drawn to,
impressed by, or desirous of, seek to incorporate it into your message,
your product, or your service.

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