How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 372

indicated that the yellow represented strength while the blue represented
antiseptic power.[16]
Original research into Cheer laundry detergent produced similar results.
Louis Cheskin conducted research on three different color flecks in Cheer:
red, blue, and yellow. Again, the detergent was the same, but the colors
were different. As the research unfolded, subjects determined that the
yellow flecks did not clean clothes enough, the red flecks were too strong,
and the blue flecks were best for cleaning clothes. Colors play a large role
in the success of a product, its packaging, or its persuasive ability. Color
c