How to Coach Yourself and Others How to Influence, Persuade and Motivate | Seite 349

internal security, not from external rankings, comparisons, opinions,
possessions, or associations."[5]
Self-esteem and pride are actually opposites, even though the terms are
commonly thought to be interchangeable. Pride is usually a red flag for
low self-esteem because people use it to cover their weaknesses and
insecurities. People afflicted with pride usually have a low opinion of
themselves. They often will bully or berate others to feel and manifest
their own self-importance. With self-esteem, there is an internal security
about who you are. You are fine with what you are and what you are
doing. You like to help others and are not concerned with what people
think. You like to lift others up and enjoy an abundance mentality.
Notice the comparisons between the two attributes:

Pride

Self-Esteem

External security

Internal security

Scarcity mentality

Abundance mentality

Comparisons to others

No need to compare

Value in possessions or positions

Value in self

Tears others down

Lifts others up

Concerned with who is right

Concerned with what is right

[4]Stephen R. Covey, Principle-Centered Leadership (New York: Simon &
Schuster, 1990).
[5]Ibid.
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