How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 278

Respond

Answer

Disseminate

Spread

Following are some simple guidelines to keep your speech and verbal
packaging on the right track.


Don't use jargon or technical language unless you are sure every
member of your audience understands the meaning.



Don't use profanity or slang. In general, using profanity damages

your credibility.[8] Be sensitive to whatever language your
audience might find offensive, profanity or politically incorrect.
Avoid name-calling and other forms of abusive language.


Speak in everyday language. You want your audience to relate to
you and to feel as comfortable with you as possible. Use language
that will make you seem familiar and easy to follow. . Keep your
language simple and clear.



Keep your sentences short. Use as few words as possible unless
you are painting the picture — just one idea at a time.



Use words that will engage the audience. Use "you," "we," "us,"
and even "I" if you are relating a personal experience.



Don't use vague and abstract words. They muddle your meaning

and confuse your listener.


Don't talk down to your listener by using pompous and pretentious
words. Be direct; don't bluff or beat around the bush.



Use verb-driven language. By using verb-driven language, you

will arouse a greater sense of action and motivation. Using action
verbs will make your statement more convincing because your
audience will engage their emotions, consciously and
subconsciously. Verbs that are abstract or overused do not
communicate excitement.
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