How to Coach Yourself and Others How to Influence, Persuade and Motivate

cues. Moreover, complex language may not effectively deliver your point. Persuaders normally try to speak to the lowest common denominator. The more advanced and complex your ideas and sentence structure are, the harder it is to follow your line of reasoning. You don't want your audience struggling to understand what you mean. Comprehension should be easy because then your audience is more open to persuasion. If your prospects are struggling to find your logical thread, their emotions will never get involved, except in a negative, accusatory way. Clarity is of prime importance when persuading. Your persuasive attempts are useless if you are not clearly understood. Here follows a list of complex words we use when we are trying to sound educated but which actually only confuse and tire our audiences. Notice the much simpler choice on the right that would help your audience to both comprehend your message and be persuaded by your presentation. Complex Simple Annually Every year Comprehend Understand Assistance Help Cultivate Grow Accomplished Did Essential Necessary Utilize Use Persists Continues Primary First 277

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