How to Coach Yourself and Others How to Influence, Persuade and Motivate | Página 264

To create an effective verbal package, you need to understand the following critical aspects of language: Word Choice Vocal Techniques Double-speak Emphasis Packaging Your Numbers Pace Positive Word Choice Vocal Fillers Emotion-packed Words Pitch Word Choice in Marketing Volume Use of Silence Articulation Vivid Language Pauses Simple but Powerful Words Simple Statements Attention-grabbing Words Word Choice Understand that proper language varies from setting to setting, and from event to event. One word choice does not work in every circumstance. Word choice can also be c