How to Coach Yourself and Others How to Influence, Persuade and Motivate | Seite 263

The Inherent Power of Words
Words communicate abstract or vague things. We can use them to explain
events, to share feelings, and to help visualize the future. Words shape our
thoughts, feelings, and attitudes towards a subject. They help decide if we
stay neutral or take action. Just reading words can affect your thoughts,
attitudes, and feelings. For example, read these six words slowly and
vocally, taking notice of how they make you feel.
Murder Hate Depressed Cancer Sad Despair
Now read the following six words slowly and vocally, noticing how the
words affect you as you do so. Wealth Success Happiness Health
Inspiration Joy
How did these words make you feel? Successful persuaders know how to
use the right words to create the desired response in their audiences.
Speakers with greater verbal skills come across as more credible, more
competent, and more convincing. Speakers who hesitate, use the wrong
words, or lack fluency have less credibility and come across as weak and
ineffective.
The Fundamentals of Language Usage
The use and packaging of language is a powerful instrument that can be
finetuned to your advantage. We all know the basics of language, but
mastery of both the aspects of language usage and the verbal situation can
control human behavior. The proper use of verbal packaging causes you
to be adaptable and easy to understand. This type of language is never
offensive, and is always concise.

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