How to Coach Yourself and Others How to Influence, Persuade and Motivate | Seite 241

were afraid of dogs were influenced just as readily by films of a child
playing with a dog as they were when watching a live child play with a
dog.[9]
In another study, participants were asked to identify the longer of two
lines displayed on a screen. One line was clearly longer than the other, but
some participants had been privately instructed prior to the study to state
that the shorter line was longer. The surprising result was that several of
the unsuspecting participants actually gave in to social pressure and
changed their answers! Over the course of the entire study, 75 percent of
the participants gave the incorrect answer at least one time. In a related
study, it was determined that even when the correct answer is obvious,
individuals will knowingly give the incorrect answer 37 percent of the
time, just to go along with the consensus.[10]
You know how you often you have heard canned laughter on television
sitcoms even when there isn't anything really funny happening? Studies
prove that using canned laughter actually influences audience members to
laugh longer and more frequently, and to give the material higher ratings
for its "funniness."[11] Even for the portions of the show that seem to
have no humor at all, producers use laugh tracks to get us to laugh along.
The sad part is that it actually works! There is evidence that canned
laughter is most effective when the joke is really bad.[12] When two
audiences watch the same show, and one hears a laugh track while the
other doesn't, it's always the audience that hears the laugh track that
laughs the most!
Another study was set up to test whether pa 76W'6'