How to Coach Yourself and Others How to Influence, Persuade and Motivate | Seite 230

been left in a telephone booth. Syracuse professor Jacob Hornik
discovered that touching bookstore customers on the arm caused them to
shop longer (to be exact, 22.11 minutes versus 13.56 minutes), to
purchase more ($15.03 versus $12.23), and to evaluate the store more
positively than customers who had not been touched. Hornik also found
that supermarket customers who had been touched were more likely to
taste and purchase food samples than non-touched customers.[28]
We know that certain areas of the body can be freely touched while other
areas are off limits. Women don't mind being touched by other women
and they are fairly tolerant of being touched (appropriately) by men. Men
usually don't mind being touched by an unfamiliar female — but things
get harder to predict in cases where men are touc