How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 222

This caring and kindness means being sensitive and thoughtful. It means
acting with consideration, politeness, civility, and genuine concern for
those around us. It is the foundation for all interactions and creates a
mood of reciprocity. You will win hearts and loyalty through compassion.
You invoke goodwill by focusing on positives. Don't be harsh or forceful
when dealing in areas where the other person is sensitive or vulnerable.
Additionally, make statements and perform actions that show that you
have the audience's best interest in mind.
Bonding: Name Calling Works
One of the quickest ways to form an immediate bond with people is by
using and remembering their names. How can you effectively remember a
name? When someone tells you her name, clarify the pronunciation,
clarify the spelling, relate the name to something, and use it again quickly
— before you forget. Research shows that if you use a person's first name
at the beginning and end of a sentence, your chance of persuasion
increases. It's a simple technique that is easy to implement and which
creates an instant bond. Don't use the age-old excuse, "I can't remember
names."
Remembering someone's name is a function of listening, not a function of
memory.
Humor
Humor can be a powerful tool o bW'7V6