How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 154

It’s equally true that people will continue to do what they’ve already
done. SO… we must remind donors they’ve supported us before, and ask
them to continue. Plus let’s enroll folks in a legacy society before they
revoke their bequest.
The essential keys are:
Each principle is a map of sorts – a guide down the path towards
“yes.” Whether you join Cialdini in believing that persuasion is a science,
or if you fall more into the camp of applied psychology or art, the
principles outlined above ring true. If we think about the principles, we
can use them to influence supporters to do what they presumably already
want to do – create positive change in the world.
Using influence intelligently is neither sleazy nor Machiavellian. As
long as our ends are not evil, we can all benefit from applying the
influence keys. Remember: Influencing people to do something positive
they’re already predisposed to do – something that matches their values
and makes them feel good – is a fine thing.

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